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Web Design: An Introduction

The average attention span of an internet user is about 8 seconds! Most users screen through lengthy content in about thirty-seven seconds at most. With decreasing attention span, engaging and captivating web designs are more essential than ever. Much like fashion, websites follow creativity trends and keep up with it on a regular basis catering to its present-day audience at the time. Web designers must also make sure to keep their content topical and politically correct. Web designs have evolved over the years—from glossy buttons and flashing screens to oversized texts and brutal art to neo-brutalist, minimalistic designs and motion type texts. 

With businesses moving online in larger numbers post-pandemic, an attractive, interactive web design becomes an indispensable organ of a successful business. Web users, often, decide and declare the credibility of a business based on its website. Therefore, while colorful, appreciative and honest content is essential, web design is crucial in order to motivate users to stay on your webpage.

  A good web design does play a role in defining the brand image aspect of the company. Distinctive, signature colors, specific font styles and typography, graphics are some of the visual elements that establish your brand’s identity in a digital sense. For example, the McDonald’s website has a fixed color scheme of red, yellow and white and standard font throughout the website. Therefore, the tri-color scheme helps them create a brand image that they wish the viewers to perceive. 

Another important component of a good website is its easy navigation and ease of understanding. A website should be made in such a way that an asmateur user can comfortably navigate through it. 

Keeping in mind all of these aspects, do not miss your opportunity to get your company its own brand image, a brand new website with Pocketlite– where innovation meets rational!

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